SEO Services For Small Businesses
SEO and AEO are a crucial part of any businesses marketing efforts, but most business leave it out as they have been told it takes 12 months or costs thousands!
This is true when using enterprise strategies for small businesses, but if you use small business strategies made for South African businesses, you can see results within a few weeks.
Why SEO Matters for Small Business?
True lead generation isn’t about chasing people; it’s about being found. At Shout Local, we help small businesses capture customers who are already interested by dominating the search results. We use robust organic SEO strategies, focusing on the keywords and local search terms that drive actual revenue.
By targeting “high-intent” searches, people specifically looking for your solution in their area, we filter out the noise. This fills your pipeline with qualified traffic, ensuring you spend your time engaging with prospects who are ready to buy, rather than trying to convince cold audiences to listen.
Google SEO
Google SEO is about helping you rank on Google whenever someone searches for a specific term relating to your business such as "Plumbers near me".
AEO / ChatGPT
AI Engine Optimisation / Answer Engine Optimisation is about helping you ran on ChatGPT/ Gemini/ Co Pilot when someone is asking questions relating to your business.
Types of SEO
Not all SEO is equal. Each type serves a specific purpose, solves a different problem, and requires a unique skill set. Some approaches focus on geography and maps, while others depend on website code, content quality, or external reputation. Ignoring one area can leave you with a site that looks good but never ranks, or a site that ranks but never converts.
At Shout Local, our robust SEO Strategies include all elements of SEO to ensure you see strong rankings, within Google’s guidlines.
The most common types include:
Local SEO for dominating your neighborhood. This focuses on your Google Business Profile and reviews, ensuring you appear when customers search for “near me” or services in your specific town.
On-Page SEO for speaking the customer’s language. We optimize your headlines, images, and text with the right keywords, helping Google understand exactly what you offer and matching you to the right searches.
Technical SEO for building a solid foundation. This works under the hood to improve site speed, mobile friendliness, and security, ensuring search engines can read and index your site without errors.
Off-Page SEO for building authority and trust. This involves earning quality backlinks from other reputable sites, proving to Google that you are a credible expert rather than using spammy tricks.
Selecting the right SEO focus depends on your current business health and where your gaps are. However, a healthy business usually requires a mix of all four. We have created a comparison table below to help you understand the primary role of each type:
| Feature | Local SEO | On-Page SEO | Tech SEO | Off-Page SEO |
|---|---|---|---|---|
| Gets you in "Map Pack" | ✓ | ✗ | ✗ | ✗ |
| Targets Specific Keywords | ✓ | ✓ | ✗ | ✗ |
| Improves Site Speed | ✗ | ✗ | ✓ | ✗ |
| Builds Authority & Trust | ✗ | ✓ | ✗ | ✓ |
| Essential for Business | ✓ | ✓ | ✓ | ✓ |
Our SEO Packages
Our SEO Packages are built for small businesses wanting to grow in their local area on maps and Organic rankings. All packages are ranking focused and work on a 3 month plan, with monthly payments.
Local Focus
- Rank in your local Area
- 1-2 Focus Suburbs
- Website Optimisation
- Monthly Content
- Weekly Reports
Ecom Store
- Online Store SEO
- Google Merchant Centre
- Website Optimisation
- Monthly Content
- Weekly Reports
Lead Focus
- Growth Focused Businesses
- Google Ads + SEO
- Excludes Ad Spend
- Website Optimisation
- Weekly Reports
Request A Free SEO Audit
We’ll look at your current website, rankings, and competitors, advising you on the best opportunities for your business.